Odisha’aah! Odisha’s campaign to attract tourists to Utakala

Odisha has ancient and rich tradition which is rooted in Utkala tradition. Now, showcasing this rich Utakala tradition, Odisha Tourism has come up with an innovative campaign to attract both domestic and overseas tourists.

This innovative campaign named as ‘Odishaaah’ focuses on projecting unexplored yet marvelous tourist destinations of the state.

The campaign has already been launched at airports in New Delhi and Mumbai besides metro stations of the country’s financial capital, drawing appreciation from various quarters.

The State Government has planned to launch the campaign across mediums including digital, electronic, print and social media apart from all major airports in the country.

Tourism Secretary Vishal Kumar Dev said mostly unexplored or underexplored tourism spots and places of attraction will be part of the campaign and it will extensively promote Odisha as a brand across all platforms.

“Even as Odisha offers diverse destinations, most of its places are lesser-known outside the State. We hope the new campaign will help capitalize our brand identity – Odisha, India’s Best Kept Secret and develop curiosity besides drawing more visitors,” he said.

Since the State Government now focuses on more sports and tourism, the campaign is expected to create a distinct brand for Odisha Tourism on the lines of other widely circulated brands that promoted Goa and Kerala.

Under this campaign, apart from some well-known destinations like Puri and Konark, there are many like Chilika, Daringbadi, Deomali, Satkosia, Similipal, and Gopalpur besides traditional cuisines and tribal arts that can mesmerize visitors.