The Commercial Vehicles Business Unit (CVBU) of Tata Motors has signed a three-year-long partnership with the Pro Kabaddi League (PKL) as associate sponsors from this season.
This year, Tata Motors will be introducing two new elements in the league. The best defender will be awarded the “Tata Ace Defender of the Match” award after each game. Tata Ace Defender of the Match will culminate into “Tata Ace Defender of the Season” at the end of the Season. Tata Motors will also give out the title of “Tata Ace Fan of the Match” with winner getting a golden chance to watch one of the Live PKL match from the designated VIP Box and also get an opportunity to appear on television.
This is not the first tryst Tata Motors has had with the Pro Kabaddi League. Tata Motors began the association with Kabaddi with U Mumba in 2016, for two consecutive seasons of the Pro Kabaddi League. Since last year, the company has been associated with U.P. Yoddha and has extended their commercial support as the principal sponsor of the team this year as well. The PKL has the second highest viewership of any sport in India. The League has grown from 8 teams to 12 teams, and the period has also been extended to 3 months this year.
Concurrently, Tata Motors would extend their commercial support to PKL franchise UP Yoddha as the principal sponsor for the second consecutive year, a media release from the company said Saturday.
Through this partnership, the company hopes to build deeper connections with stakeholders across the country – including drivers, fleet owners and the general public at large – the release added.
Tata Motors is passionate about the ‘Sportification of India’. The company is committed to promoting and discovering sporting talent and enabling the youth of this country to achieve their dreams. In recent times, the company has been associated with various sports including wrestling (WFI), cricket (IPL) and football (Jamshedpur FC).