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Violence against women starts even while they’re in the womb. Prime Minister Narendra Modi took on an ambitious mission in the form of #BetiBachaoBetiPadhao to nip this tendency in the bud. It has come a long way as we witness its presence as one of the largest awareness campaigns ever.

“Do not sacrifice a daughter in the hope of a son” tweeted Prime Minister Narendra Modi

The Beti Bachao, Beti Padhao (BBBP) scheme was launched on 22 January 2015 by Modi. It aims to address the issue of the declining child sex ratio image (CSR) and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development.

It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR. On 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made brand ambassador for BBBP.

The Bharatiya Janata Party has formed a National Executive Committee to promote Beti Bachao Beti Padhao (BBBP) across the country. The committee is organising a number of programs to promote “Save Girl Child” and “to Educate Girl Child” since January 2015. Dr Rajendra Phadke is the National Convener of BBBP Abhiyan. The Beti Bachao campaign is also supported by the Indian Medical Association.

The hashtag #SelfieWithDaughter was promoted on social media in June 2015, which started when Sunil Jaglan the sarpanch of the village Bibipur, Jind in Haryana took a selfie with his daughter Nandini and posted on Facebook on 9 June 2015. The hashtag garnered worldwide fame.

Why this initiative took place?

Sex-selective abortion or female foeticide has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. Ultrasound technology has made it possible for pregnant women and their families to learn the gender of a foetus early in a pregnancy. Discrimination against girl infants, for several reasons, has combined with the technology to result in a rise in abortions of foetuses identified as a female during ultrasonic testing.

The trend was first noticed when the results of the 1991 national census were released, and it was confirmed to be a worsening problem when results of the 2001 national census were released. The reduction in the female population of certain Indian states continues to worsen, as results of the 2011 national census have shown. It has been observed that the trend is most pronounced in relatively prosperous regions of India.


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