Amul sends legal notice to Google India over “misuse of platform”

One of the biggest brands of India has slapped a legal notice to one of the biggest companies in the world! Dairy brand Amul has sent a legal notice to Google India on fraudulent practices it claims to have found being carried out by individuals and organizations using the latter’s platform.

The notice was issued to Google India Pvt Ltd on January 10 regarding individuals/organisations using the Google platform for fraudulent practices, according to an official statement on Wednesday.

Google India operates as a non-exclusive re-seller of Google LLC’s AdWords program in India.

“They (Google) have benefited from Google Search advertising campaigns, which are being misused to scam innocent individuals in the name of Amul in India,” GCMMF managing director RS Sodhi said.

The statement said a series of fake business-to-business (B2B) campaigns regarding “Amul Parlors, Distributors” was being circulated through fake websites using Google Search ads since September 2018.

These made fake promises of a business opportunity with Amul. “Many Indians across the geography of India and age group have been robbed of their hard earned money,” Mr Sodhi asserted.

Amul stated that it had raised this issue with Google India and had sought their help to stop miscreants from using their platform through paid advertisements.

“It has been observed, Google Ads platform is allowing such miscreants to use its paid promotion services repeatedly without any background checks and in the process earning revenues from the click based advertising on their page,” the Amul statement said.

“This has led Amul to issue a legal notice to Google India and for holding them accountable for misuse of their platform and earning revenues through advertisements (subscription in the case on their platform on account of innocent individuals across India,” it added.

Amul ran a promoted ad on Google Search to educate customers against such fake campaigns, and had created a dedicated page about it.


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